Are You Celebrating Something Today?

Five Words to Create Raving Pizza Fans

Pizza is America’s favorite food for birthday parties, the Super Bowl, college sports, Halloween and just about every other American celebration. Pizza and celebration go together like cheese, sauce and dough. When a single product is so well-liked in the market place, vendor saturation is inevitable. Price wars rule the day and quality often suffers, all in the name of survival. So how do we differentiate ourselves and generate profits that allow us to thrive rather than simply survive?

It’s as simple as asking customers “Are you celebrating something today?” As Americans, we love to have fun. We circle events on our calendars and count the days until they arrive. It’s the time to let our hair down and celebrate with family and friends. Make your pizza establishment the celebration destination with Pizza Prints™ images. For dine-in, carryout or delivery, consumers will think of your shop first.

Pizza Prints™ Edible Image® designs are made by Lucks Food Decorating Company in Tacoma, Washington. Lucks has over 40 years of experience delivering products that enhance all celebrations, most notably through their Edible Image® designs for cakes and now pizza.

You have the opportunity to offer a unique party option on your menu. Pizza Prints™ images are an effective tool to increase sales and boost customer loyalty. By adding the simple phrase, “Are you celebrating something today?” you are accomplishing one of two important tasks.

• The Up-Sell: If your customer is partaking in a celebration you now have the opportunity to offer them a Pizza Prints™ image that best fits their celebration.    
• Future Opportunity: If your customer is not celebrating today, the next time they are planning a celebration, they will think of you first.

Both scenarios are highly effective at enhancing your customer’s brand experience while creating raving pizza fans. With this simple addition to your sales script, you have become more than a place to grab a pizza. You are now their celebration destination.